Strategic Management: Formulation and Implementation

Special Alert Control

Another type of strategic control is a special alert control.

"A special alert control is the need to thoroughly, and often rapidly, reconsider the firm's basis strategy based on a sudden, unexpected event."

The analysts of recent corporate history are full of such potentially high impact surprises (i.e., natural disasters, chemical spills, plane crashes, product defects, hostile takeovers etc.).

While Pearce and Robinson suggest that special alert control be performed only during strategy implementation, Preble recommends that because special alert controls are really a subset of strategic surveillance that they be conducted throughout the entire strategic management process.

The characteristics of each control component are detailed in Table 6-4, including the component's purpose, mechanism used to implement it, the procedure to be followed, degree of focusing, information sources, and organizational/personnel to be utilized.